Amerika, nk’ubukungu bunini ku isi bwateye imbere ku isi, bufite gahunda y’isoko ikomeye, ibikorwa remezo byateye imbere, ndetse n’ubushobozi bukomeye bw’isoko. Hamwe niterambere ryiterambere ryubukungu hamwe n’ikoreshwa ryinshi ry’abaguzi, icyifuzo cya kawa n’ibicuruzwa bifitanye isano bikomeje kuba byinshi. Ni muri urwo rwego, imashini yikawa yubwenge yagaragaye nkicyiciro cyibicuruzwa byingenzi, ikoresha iterambere ryikoranabuhanga kugirango ihuze ibyifuzo byabaguzi.
Uwitekaimashini ya kawa nzizaisoko muri Amerika irangwa no kuzamuka gukomeye no kongera udushya. Nk’uko ubushakashatsi buherutse gukorwa ku isoko bubigaragaza, isoko ry’imashini y’ikawa ku isi, irimo imashini y’ikawa ifite ubwenge, ryahawe agaciro ka miliyari 132.9 miliyari2023 naisprojectedtoreach 167.2 muri 2030, hamwe n’ubwiyongere bw’umwaka (CAGR) bwa 3,3% hagati ya 2024 na 2030. Isoko ry’Amerika. By'umwihariko, biteganijwe ko hazabaho iterambere rikomeye, bitewe n'umuco ukomeye wa kawa mu gihugu ndetse no kwiyongera kw'ibikoresho byo mu rugo bifite ubwenge.
Icyifuzo cyimashini zikawa zifite ubwenge muri Amerika ziterwa ningingo nyinshi. Ubwa mbere, igihugu gifite abaturage benshi banywa ikawa, hafi ya miliyari 1.5 bakunda ikawa. Igice kinini cyabaturage, hafi 80%, bishimira byibuze ikawa imwe murugo buri munsi. Iyi ngeso yo gukoresha irashimangira ubushobozi bwimashini zikawa zifite ubwenge kuba intangarugero mumiryango yabanyamerika.
Icya kabiri, iterambere ryikoranabuhanga ryagize uruhare runini mugushiraho isoko ryimashini zikawa nziza. Ibiranga nko gukuramo umuvuduko mwinshi, kugenzura neza ubushyuhe, no gukora kure ukoresheje porogaramu zigendanwa byongereye uburambe bwabakoresha. Ibicuruzwa nka DeLonghi, Philips, Nestlé, na Siemens bimaze kwigaragaza nk'abayobozi muri uru rwego, hamwe n’ishoramari rikomeye mu bushakashatsi no mu iterambere.
Byongeye kandi, kuzamuka kwa kawa ikonje ikonje byatumye iterambere ry’imashini za kawa zifite ubwenge muri Amerika. Ikawa ikonje ikonje, irangwa n'uburakari buke hamwe na profili zitandukanye zitandukanye, imaze kwamamara mubaguzi, cyane cyane demokarasi. Biteganijwe ko iyi nzira izakomeza, aho isoko ry’ikawa ikonje ikonje ku isi iteganijwe kwiyongera kuva kuri miliyari 6.05 miliyari2023 kugeza kuri miliyari 45,96 muri 2033, kuri CAGR ya 22.49%.
Kwiyongera gukeneweimashini zikawa nyinshini iyindi nzira igaragara ku isoko rya Amerika. Abaguzi bashaka imashini za kawa zitanga ibirenze ubushobozi bwokunywa.Imashini yikawa "Byose-muri-imwe", mugihe ubungubu igice gito, kirakura byihuse, byerekana abaguzi bakeneye kwiyongera kubintu byinshi kandi byoroshye.
Imiterere yo guhatanira isoko yimashini yikawa yubwenge yo muri Amerika irahujwe cyane, hamwe nibirango byiganje ku isoko. Dukurikije amakuru ya Euromonitor, ibirango bitanu bya mbere mu bijyanye no kugabana ibicuruzwa mu 2022 ni Keurig (Amerika), Newell (Amerika), Nespresso (Ubusuwisi), Philips (Ubuholandi), na DeLonghi (Ubutaliyani). Ibirango bifite igice kinini cyisoko, hamwe nibicuruzwa byinshi.
Ariko, ibi ntibisobanura ko abinjira bashya badashobora gutsinda ku isoko. Urugero, ibirango by’Abashinwa, byateye intambwe ku isoko ry’Amerika byibanda ku bushakashatsi n’iterambere, kubaka ibicuruzwa byabo bwite, no gukoresha imiyoboro y’ubucuruzi bwambukiranya imipaka. Mu kuva mu nganda za OEM ukajya mu kwamamaza ibicuruzwa, aya masosiyete yashoboye gukemura ibibazo bikenerwa n’imashini za kawa zifite ubwenge muri Amerika.
Mu gusoza, isoko ry’Amerika ry’imashini za kawa zifite ubwenge ryiteguye kuzamuka cyane mu myaka iri imbere. Bitewe niterambere ryikoranabuhanga, guhindura ibyifuzo byabaguzi, no kwiyongera kwamamare yikawa ikonje ikonje, isoko biteganijwe ko izakenera cyane. Mugihe ibirango byashyizweho byiganje ku isoko, abinjira bashya bafite amahirwe yo gutsinda bibanda ku guhanga udushya, kubaka ibicuruzwa bikomeye, no gukoresha urubuga rwa sisitemu kugira ngo bagere ku baguzi.
Igihe cyo kohereza: Ukuboza-31-2024
