Umunyamerika yepfoimashini ya kawaisoko ryerekanye iterambere ryiza mumyaka yashize, cyane cyane mubihugu bikomeye bitanga ikawa nka Berezile, Arijantine, na Kolombiya, aho umuco wa kawa ushinze imizi, kandi isoko rikaba ryinshi. Hano hari ingingo z'ingenzi zerekeye isoko rya kawa yo muri Amerika yepfo:
1.Isoko ry'isoko
Umuco wo gukoresha ikawa: Umuco wa kawa wo muri Amerika yepfo warashinze imizi. Burezili n’ikawa nini itanga ikawa nini kwisi kandi nimwe mubakoresha ikawa nini. Kolombiya na Arijantine nabyo ni isoko rikoresha ikawa. Ibi bihugu bikenera cyane ibinyobwa bitandukanye byikawa (nka espresso, ikawa itonyanga, nibindi), ibyo bigatuma imashini ikawa ikenerwa.
Amasoko yo mu rugo n’ubucuruzi: Uko imibereho izamuka n’umuco wa kawa ugenda wiyongera, icyifuzo cy’imashini za kawa mu ngo cyiyongereye buhoro buhoro. Igihe kimwe,imashini zikawa zubucuruzizigenda zikoreshwa mu nganda zitanga ibiribwa, cyane cyane imashini ya kawa yo mu rwego rwo hejuru kandi yabigize umwuga.
2. Inzira yisoko
Imashini za Premium na Automatic: Mugihe ibyifuzo byabaguzi kubijyanye no kuzamuka kwikawa, habaye kwiyongera kwimashini za kawa nziza kandi zikoresha. Mu bihugu nka Berezile na Arijantine, abaguzi bafite ubushake bwo gushora imari mu mashini y’ikawa yo mu rwego rwo hejuru kugira ngo babone uburambe bwa kawa.
Ubworoherane nuburyo butandukanye: Imashini yikawa imwe hamwe na kawa ya capsule ya kawa iragenda ikundwa cyane, byerekana ubushake bwabaguzi kuborohereza. Izi mashini ziroroshye gukoresha kandi zita kubuzima bwihuta, cyane cyane mumijyi nka Berezile.
Kuramba no kubungabunga ibidukikije: Hamwe no kurushaho kumenyekanisha ibidukikije, isoko ryo muri Amerika yepfo naryo ryerekana ubushake bwimashini zikawa zirambye kandi zangiza ibidukikije. Kurugero, ikawa yongeye gukoreshwa hamwe nubundi buryo bwimashini za capsule zagiye zamamara.
3. Ibibazo by'isoko
Imihindagurikire y’ubukungu: Bimwe mu bihugu byo muri Amerika yepfo, nka Arijantine na Berezile, byahuye n’imihindagurikire y’ubukungu, ibyo bikaba bishobora kugira ingaruka ku baguzi b’abaguzi no ku isoko.
Ibicuruzwa bitumizwa mu mahanga n'ibiciro: Kubera ko imashini nyinshi z'ikawa zitumizwa mu mahanga, ibintu nk'amahoro n'ibiciro byo kohereza bishobora gutuma ibiciro by'ibicuruzwa byiyongera, ibyo bikaba bishobora kugabanya ubushobozi bw'abaguzi.
Amarushanwa yo Kwisoko: Isoko ryimashini yikawa muri Amerika yepfo irarushanwa cyane, hamwe nibirango mpuzamahanga (nka De'Longhi yo mubutaliyani, Nespresso yo mubusuwisi) irushanwa nibirango byaho, bigatuma imigabane yisoko itandukana.
4. Ibirango by'ingenzi n'imiyoboro yo gukwirakwiza
Ibicuruzwa mpuzamahanga: Ibicuruzwa nka Nespresso, Philips, De'Longhi na Krups bifite umwanya ukomeye ku isoko ryo muri Amerika yepfo, cyane cyane mu bice byo mu rwego rwo hejuru no hagati.
Ibicuruzwa byaho: Ibirango byaho nka Três Corações muri Berezile na Café do Brasil bifite isoko ryinjira mubihugu byabo, cyane cyane bigurishwa binyuze mumasoko manini, imiyoboro ya e-bucuruzi, hamwe nabacuruzi gakondo.
Ihuriro rya e-ubucuruzi: Hamwe no kuzamuka kwubucuruzi bwo kumurongo, urubuga rwa e-ubucuruzi (nka Mercado Livre muri Berezile, Fravega muri Arijantine, nibindi) bigenda birushaho kuba ingenzi mugucuruza imashini yikawa.
5. Icyerekezo kizaza
Ubwiyongere bw'isoko: Mugihe icyifuzo cya kawa yujuje ubuziranenge kandi cyoroshye gikomeje kwiyongera, isoko ry’imashini y’ikawa yo muri Amerika yepfo biteganijwe ko rizakomeza kwaguka.
Ikoranabuhanga rishya: Hamwe no kwiyongera kwamazu yubwenge hamwe na enterineti yibintu (IoT), nibindiimashini zigurisha ikawa nzizaibyo birashobora kugenzurwa hifashishijwe porogaramu za terefone cyangwa gutanga ikawa yihariye ishobora kugaragara mugihe kizaza.
Icyerekezo cy’umuguzi w’icyatsi: Icyerekezo cyo gukoresha ibidukikije cyangiza ibidukikije gishobora gutuma isoko igana ku bicuruzwa by’ikawa birambye kandi bitanga ingufu.
Muri make, isoko yimashini yikawa yo muri Amerika yepfo iterwa numuco wa kawa gakondo, impinduka zubuzima, hamwe no kuzamura abaguzi. Biteganijwe ko isoko rizakomeza kwiyongera mu myaka iri imbere, cyane cyane mu gice cyo mu rwego rwo hejuru ndetse n’imashini za kawa zikoresha.
Igihe cyo kohereza: Ugushyingo-20-2024