Isoko rya kawa rya kawa yo muri Amerika rihagaze ku masangano y'umuco wa kawa wa viburt, uhindura ibyifuzo by'umuguzi, n'amateranirobuhanga aho maremare. Iyi raporo yirukana mu ngendo z'inganda z'inganda, itanga isesengura irambuye, ingero zifatika, hamwe n'ibitekerezo bisobanutse ku mpande z'ingenzi zihindura isoko.
1. Isoko ryisoko & inzira
Isesengura rirambuye
Abashoferi Gukura:
· Kwagura · Kwamamaza Urwego rw'abashyitsi: Ikwirakwizwa rya Cafe, Restaurants, na Hoteri bikomeje gukeneraImashini za Kawa
· Ibyifuzo by'umuguzi: Gukura imitekerereze n'imibereho myiza no kwifuza gutegura udushya mu isukari nkeya, amahitamo y'amata, hamwe na kawa yihariye.
INGORANE:
Ubukungu budashidikanywaho: Ihindagurika mu bukungu rishobora guhindura amafaranga yo gushishoza, bigira ingaruka ku bikorwa bya Cafe na Restaurant.
· Imikazo irambye: Impungenge zishingiye ku bidukikije zisaba abakora gukora ibikorwa by'Abasika.
Urugero
Starbucks, urunigi ruyobora ikawa, rwashoye cyaneimashini zidasanzwe espressoNtabwo umusaruro wa Streamline gusa ahubwo utanga kandi ibinyobwa byinshi byateganijwe, kugaburira ibyo ukunda abaguzi.
2.Renshimer irasaba ubwihindurize
Isesengura rirambuye
Abaguzi muri iki gihe basaba ibirenze igikombe cy'ikawa gusa; bashaka uburambe. Ibi byatumye umuco wa kawa wa gatatu-watatsi, ashimangira ubuziranenge, burambye, n'ubukorikori.
Urugero
Icufa yubururu Ikawa, izwiho imivugo ivunitse ubwitonzi no kwiyemeza gutanyagura ibishyimbo byiza, vuga uburyo umuguzi yibanda ku byumwibanda ku byumwibanda kandi uburyohe bwo guhindura isoko. Intsinzi yayo ishimangira akamaro ko gutanga uburambe bwikawa yihariye.
3.Kakunda udushya
Isesengura rirambuye
Kwishyira hamwe kwa Loti:Imashini za Kawaihujwe na enterineti yibintu bifasha gukurikirana kure, kubungabunga ibi byahanuwe, nigihe nyacyo.
Gutesha agaciro: Technologies nko kugenzura ubushyuhe bwa pide na digitale ipima neza ikawa ihamye, yisumbuye hejuru yumunsi wose.
Urugero
Jura, uwabikoze mu Busuwisi, yashyizeho ibigo bya Kawa Bwiza bifite ubushobozi bwa FOSF, yemerera abakoresha gutunganya ibinyobwa kuri terefone zabo kandi bakakira imenyesha ryabo ryo gufata neza. Uku gusukura ikoranabuhanga nuburyo bworoshye birashimishije kuri cafe nibiro byombi.
4. Icyatsi cyo kurengera ibidukikije & imbaraga zingufu
Isesengura rirambuye
Kuramba ntibikiri amahitamo ariko birakenewe. Abakora bategura imashini za kawa hamwe na moteri ikora ingufu, ibintu bikiza amazi, nibikoresho bisubirwamo.
Urugero
Umusozi wa Keurig Umusozi, umukinnyi ukomeye mu isoko rya kawa imwe, yateje imbere ibikombe bya K-CUP-Cup yakozwe mubikoresho byongeye gukoreshwa no gutangiza ibisimba byoherezwa kugirango bigabanye imyanda.
UBUTUMWA BUKORESHEJWE.
Reba neza
Isoko riracibwa cyane, hamwe n'ibirango byashyizweho bisaba cyane kurwanya ibishya. Intsinzi iri mu guhuza udushya, Kwandika Ikiranga, hamwe nubufatanye bwingirakamaro.
Urugero
La Marzocco, uruganda rwa LTALIAN hamwe n'umurage wo mu kinyejana, rubungabunga umwanya wawo ku isoko binyuze mu guhanga udushya duhanganye n'umukiriya wihariye. Ubufatanye bwayo hamwe naristas hejuru na cafes kwisi yose ishimangira umwanya wacyo nkikirango cya premium.
6. Umwanzuro & ibyifuzo
Umwanzuro
Isoko rya kawa rya kawa zo muri Amerika ryiteguye gukura cyane, ziterwa no gushimangira ibyifuzo byabaguzi, iterambere ryikoranabuhanga, hamwe no kwibanda ku kuramba. Gutera imbere muriyi nyaburanga, abakora bagomba kuguma agile, bashora imari muri R & D, kandi bateza imbere ubufatanye bwongereho irushanwa ryabo.
Ibyifuzo
1. Guhobera udushya: Guhora dukurikirana guhura nabaguzi bakeneye, twibanda kubiryo, byoroshye, no kuramba.
2. Gutezimbere: Umufatanyabikorwa hamwe na Kawa, Cafes, hamwe nabandi bakinnyi b'inganda guteza imbere ibisubizo bigamije no kwagura isoko.
3. Shimangira kuramba: shyiramo ibikorwa byangiza ibidukikije nibikoresho mubishushanyo byibicuruzwa, guhuza ibyo ukunda hamwe nintego zamasosiyete.
4. Gushora mu mpinduka za digitale: Koresha Loti, al, hamwe nizindi ikoranabuhanga rigaragara kugirango rimenyeshe ibikorwa, kugabanya ibiciro, no kuzamura uburambe bwabakiriya.
Mugukurikiza ibyo byifuzo, abakora barashobora kuyobora ejo hazaza h'ibicuruzwa bya kawa yo muri Amerika bafite icyizere no gutsinda.
Igihe cya nyuma: Kanama-24-2024
